Lead Qualifier — Marketing & Sales Documentation

Welcome to Lead Qualifier, the zero context-switch outbound workspace for B2B sales and marketing teams.

What is Lead Qualifier?

Lead Qualifier helps marketing and sales teams:

• Qualify leads — Smart ICP (Ideal Customer Profile) and reachability scoring so you focus on the right people
• Draft outreach — AI-generated, context-aware emails and InMail tailored to each lead
• Approve & send — One place to review drafts and send emails without leaving the app
• Track replies — All replies land in Lead Inbox with full conversation threads
• Follow up — Automated follow-up sequences with “Due Today” queues

No more switching between Apollo, Gmail, HubSpot, and Notion. Everything you need for outbound lives in one workspace.

For Marketing Teams

If you’re in marketing, you can use Lead Qualifier to:

• Run targeted outbound campaigns aligned with your ICP
• Ensure every lead gets personalized, compliant outreach
• Monitor reply rates and engagement from one inbox
• Keep your team’s outreach on-brand with consistent messaging

For Sales Teams

If you’re in sales, you can use Lead Qualifier to:

• Prioritize the best leads with dual scoring (fit + reachability)
• Get AI-drafted emails that reference real signals (job changes, funding, hiring)
• Approve and send directly — no Gmail tab
• Manage follow-up sequences and never let a lead go cold

Next Steps

• Getting Started — Set up your workspace, invite team members, and connect your first campaign
• Dashboard — Understand your overview, follow-ups due today, and pipeline at a glance
• Managing Leads — How to work with leads, scores, and the conversation thread