Campaigns & ICP
Campaigns connect your Ideal Customer Profile (ICP) to a lead source. This is how you bring qualified leads into the system.
ICP Profiles
Define who you’re targeting:
- Job titles — CTO, VP Engineering, Head of Product, etc.
- Industries — Healthcare, FinTech, SaaS, Manufacturing
- Company size — Employee ranges (1–10, 11–50, 51–200, etc.)
- Geography — Countries and regions
Each profile can have multiple targeting rules. Leads are scored against the active ICP for the campaign.
Campaign Setup
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Go to Campaigns
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Click New Campaign
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Name the campaign and select an ICP profile
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Choose a lead source:
- Apollo — Sync from Apollo.io
- Redrob — Sync from Redrob (India-focused)
- CSV — Upload a CSV file
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Configure filters (company size, region, etc.) if needed
Lead Import Flow
When leads are imported:
- Data is normalized and enriched
- ICP score is calculated (rules + LLM adjustment)
- Reachability score is calculated (email validity, LinkedIn, triggers)
- Approach angle is generated for outreach
- Drafts are created for approval
You can track import progress and lead counts in the campaign view.
Next: Lead Inbox & Replies
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